🛡 10-Year Guarantee
💳 0% Finance Available
🏠 Founder-led. Nationally focused.
🛡 10-Year Guarantee
💳 0% Finance Available
🏠 Founder-led. Nationally focused.
If you’re comparing water-softener options, here’s what makes Purer Aqua different: transparent pricing, no-pressure advice, professional installation and straightforward ongoing support.
Our Standard installation price is published upfront, so you have a clear indication of cost before you book a survey. At your free home survey, we assess your property and confirm the right installation tier and identify any additional work required. Your complete price is then provided in writing before you decide.
We believe water-softener pricing should be straightforward. No inflated starting price. No negotiation. No pressure to sign on the day.
Pricing may only be confirmed after an in-home consultation, making it harder to understand and compare costs upfront.
Published package prices upfront. Your installation requirements are assessed at the free home survey and your complete quote is provided in writing before you decide.
Our standard installation price
Our most common installation. Any additional work required is identified at your survey and included in your written quote.
Purer Aqua was founded in Oxfordshire with a simple idea: buying and owning a water softener should be straightforward, transparent and personal. We’re building Purer Aqua to serve homes across the UK while keeping that founder-led approach at the heart of the business.
That means clear communication, people you can reach and a team that takes responsibility for your experience — from your first enquiry through to installation and ongoing support.
Larger organisations may use different teams across sales, installation and aftercare.
Founder-led. Recognisable. Reachable. Personally accountable.
The person who surveys your home and prepares your quote receives no sales commission. Their pay stays the same whether you choose Purer Aqua that day, later—or not at all. That means no pressure, no artificial urgency and no “today only” price.
Commission-led sales models can reward salespeople for closing the deal during the appointment. Our approach is different: a clear recommendation, a straightforward quote and the freedom to decide in your own time.
Commission-based pay can encourage daily targets, on-the-day closing and conditional discounts.
Fixed salary. No sales commission. No pressure. Take the quote away and decide in your own time.
Sales commission paid to the Purer Aqua surveyor who assesses your home and prepares your quote.
WRAS-approved. Properly notified.
Every Purer Aqua installation uses WRAS-approved components and is completed in line with the water regulations or byelaws that apply in your area. Where notification is required, we handle it with your local water supplier as part of the service—so there’s no paperwork for you to manage.
If you sell your home in the future, the buyer’s solicitor may ask for evidence that the installation was completed and notified correctly. With Purer Aqua, you’ll have the appropriate documentation for your records.
May overlook notifying the local water supplier, potentially creating unnecessary questions or delays when the property is sold.
WRAS-approved components. Required notifications handled. Documentation provided.
Of required water supplier notifications are handled by us as part of the installation.
A 45-minute home visit. We test your water, quote a fixed price, and you decide in your own time. No pressure, no doorstep tactics.
We’re working to introduce flexible finance options that could help customers spread the cost of their Purer Aqua installation.
Finance is not currently available. Once our arrangements have been confirmed, we’ll publish full details—including the finance provider, APR, deposit requirements, monthly payments, total amount payable and eligibility criteria—clearly and transparently.
Finance is not yet available. Installations are offered at our published cash prices.
Clear terms. Full costs shown upfront. Finance will be subject to application, status and provider approval.
Full finance terms will be published once our provider and arrangements have been confirmed.
Managed Salt Delivery. Set It Up Once; We Take Care of the Rest.
Your water softener uses food-grade salt to regenerate. With our managed delivery service, you don’t need to remember to reorder, carry or store heavy bags yourself.
Our standard plan delivers 25kg of Purer Aqua salt every eight weeks. We top up your softener, remove the empty packaging and carry out a quick visual check. You can skip a delivery, pause your subscription or change the frequency through your customer portal whenever your needs change.
Your first three scheduled salt deliveries are included in the installation price. After that, flexible 6-, 8- or 12-week plans are currently £33 per delivery.
Remember to reorder, carry and store heavy bags—then top up the softener yourself.
Salt delivered. Softener topped up. Empty packaging removed. Quick visual system check.
Your first three scheduled salt deliveries are included in the installation price.
Every qualifying Purer Aqua installation includes our own written 10-year guarantee. If a covered fault develops, contact us and we’ll assess and resolve it in accordance with the guarantee terms.
Before installation, we’ll explain what is covered, what is excluded, any responsibilities you have and how to make a claim. The complete details will be provided in your guarantee documentation.
Covers specified product faults, subject to the manufacturer’s terms and exclusions.
Our own 10-year guarantee on qualifying installations, with the cover and claim process clearly documented.
Purer Aqua guarantee on qualifying installations, subject to the applicable terms and exclusions.
We don’t use door-to-door sales, cold calling or commission-based sales tactics. After your home survey, we provide a clear written quote, valid for 30 days, so you can consider it in your own time.
There are no “today only” discounts and no pressure to sign during the appointment. Any optional or additional work will be explained and agreed with you before it is carried out.