🛡   10-Year Guarantee

💳   0% Finance Available

🏠   Founder-led. Nationally focused.

FOR NEW HOMEOWNERS

Just moved in? Stop limescale before it starts.

75% of water softener installs happen in the first year of homeownership — for a good reason. A new boiler, new appliances, and a new kitchen are the most expensive things in your home. A softener protects all three from day one.

WHY CONSIDER IT EARLY

The expensive stuff is brand new. Keep it that way.

Once you book online or by phone, we send a confirmation by SMS and email. A fully insured Pure Aqua surveyor visits at the agreed time. We ask that both decision-makers in the household are present — it’s the simplest way to leave with a decision you’re both comfortable with.

Hot water system

Softened water reduces the hardness minerals reaching connected hot-water equipment, helping to limit new scale build-up.

Kitchen and bathroom surfaces

Softened water reduces new limescale deposits on connected taps, shower screens, tiles and other surfaces.

Water using appliances

Appliances connected to the softened supply are exposed to less hardness scale. Always follow the manufacturer’s installation and warranty guidance.

Standard installation for new homeowners

Softened water supplied to connected household outlets. 10-year Purer Aqua written guarantee on qualifying installations. First three scheduled salt deliveries included. Survey required; terms apply.

NEW HOMEOWNER OFFER PRICE

£1,495 incl vat

Normally £1,695

OUR NEW HOMEOWNER OFFER

£200 off if you book within
90 days of legal completion.

Provide dated evidence of completion—such as a completion statement or developer handover confirmation—and receive our Standard installation for £1,495 including VAT, normally £1,695. Financial information may be redacted. Available to qualifying homes in our service area. Eligibility and offer terms apply.

 

DEVELOPER COLLABORATIONS

BUILDING RELATIONSHIPS WITH HOUSEBUILDERS.

We’re currently developing relationships with selected housebuilders and local development teams. Our aim is to make it easier for new-build buyers to understand their water and arrange a suitable water-softener installation after completion.

Confirmed partnerships and participating developments will be listed here as they become available.

Persimmon

Bellway

Barratt

Bloor

David Wilson

Linden Homes