🛡 10-Year Guarantee
💳 0% Finance Available
🏠 Founder-led. Nationally focused.
🛡 10-Year Guarantee
💳 0% Finance Available
🏠 Founder-led. Nationally focused.
We started Purer Aqua because buying a water softener should be straightforward: clear pricing, practical advice, professional installation and ongoing support from a founder-led team that takes responsibility for the whole experience.
From your first enquiry through to installation and salt delivery, you’ll know what to expect, what it costs and who to contact.
We started Purer Aqua after experiencing hard water in our own homes and seeing how complicated buying a water softener could be. Prices were difficult to compare, sales appointments could feel pressured, and ongoing support was often treated as an afterthought.
We believed there was a simpler way: publish clear prices, offer practical advice, install professionally and remain accountable after the work is complete. Purer Aqua began in Oxfordshire, with a plan to bring that same founder-led service to homes across the UK.
Xan leads customer experience, home surveys and growth. His focus is making every stage—from the first enquiry to the written quote—clear, straightforward and pressure-free. He also meets customers personally and uses their feedback to improve the service as Purer Aqua grows.
Piers leads day-to-day operations, installation standards and managed salt delivery. He works with our installation teams to ensure each job is carefully planned, professionally completed and properly supported afterwards. His focus is building dependable systems that deliver the same standard of service wherever Purer Aqua operates.
Once you book, we’ll confirm your appointment by SMS and email. A qualified Purer Aqua surveyor will visit at the agreed time, assess your home and answer your questions. There’s no pressure to decide on the day — you’ll have everything you need to make the right decision for your home.
The person preparing your quote does not earn sales commission. Their job is to recommend what suits your home—not to secure a signature before they leave.
Our prices are published openly on the website, and the price we quote is the price you pay for the agreed installation. No inflated “today only” price. No pressure to sign on the day.
We recommend only the equipment and installation work your property requires. If a simpler solution is suitable, that is what we’ll quote.
Your written quote is valid for 30 days. There are no “today only” discounts and no pressure to decide during the appointment.
We follow the applicable water regulations or byelaws and the relevant installation requirements. Where documentation or notification is required, we handle it as part of the service.
You’ll receive clear contact details and ongoing support after the work is complete. If something isn’t right, contact us and we’ll help resolve it in accordance with the applicable warranty or guarantee terms.
Purer Aqua began in Oxfordshire and is expanding region by region across the UK. Our goal is to make clear pricing, professional installation and dependable ongoing support available to more homeowners—without losing the personal accountability that defines a local service.
Wherever Purer Aqua operates, every home is assessed individually and every installation follows the same clear standards.
We expand only when the right survey, installation and aftercare support is in place.
Your water hardness, home and installation requirements are assessed individually—not treated as a generic national average.
Clear pricing, no-pressure advice and professional installation wherever we operate.