🛡 10-Year Guarantee
💳 0% Finance Available
🏠 Founder-led. Nationally focused.
🛡 10-Year Guarantee
💳 0% Finance Available
🏠 Founder-led. Nationally focused.
Softer skin. Cleaner showers. Appliances protected from limescale. Professionally installed in half a day.
Enter your postcode to see your local water hardness.
Approved water-treatment equipment
Coming soon
On qualifying installations
Personal. Accountable.
No obligation. No pressure
Which one sounds like you?
Hard water can leave skin feeling dry or uncomfortable after washing.
Many people find that soft water feels gentler on the skin. If you or a family member has eczema or another skin condition, speak to a healthcare professional for medical advice.
Tired of cleaning taps, kettles and shower screens?
Limescale can reduce efficiency and contribute to wear in water-heating systems and household appliances.
Worried about what limescale is doing inside your boiler and appliances?
Limescale can build up on heat-transfer surfaces, reducing heating efficiency and contributing to wear.
The real cost isn’t just the limescale you can see. Energy efficiency, appliance wear, cleaning and maintenance can all add up.
Limescale on heat-transfer surfaces can make your boiler work harder. A build-up of scale can reduce heat-transfer efficiency and increase energy use.
Limescale can contribute to wear in washing machines, dishwashers, kettles and other water-using appliances, potentially bringing forward replacement costs.
Hard water can require more cleaning and washing products, while limescale means more time and products spent removing deposits.
Hard water affects homes across the UK, with severity varying by region and local geology. Limescale can build up in heating systems and appliances, increase cleaning and detergent use, and add to household costs over time. Your exact water hardness depends on your postcode.
Use our postcode checker to see your local water hardness.
The longer you live with hard water, the more those costs can add up.
Boiler inefficiency
Detergents, cleaning, descaler
Enter four things – your postcode plus three quick selections
Three example households at different water-hardness and usage levels. Yours will vary — the calculator above gives you your personal estimate.
3-bed semi, 2 bathrooms, 6-year-old combi boiler
Purer Aqua install (Standard)
Estimated annual saving with a softener
2-bed terrace, 1 bathroom, new boiler
Purer Aqua install (Standard)
Estimated annual saving with a softener
4-bed detached, 3 bathrooms, 8-year-old boiler
Purer Aqua install (Standard)
Estimated annual saving with a softener
Illustrative estimates based on Thames Water hardness data and average household consumption. Not based on individual household surveys. Actual costs and savings vary according to water hardness, household size, water use, appliances and maintenance. Estimated payback is calculated from installation price divided by estimated annual saving.
From your first survey to regular salt delivery, here’s what working with us looks like.
45 minutes. Hardness test on the spot. Fixed-price quote before we leave.
Half-a Day. Full installation, including cut-in, bypass valve, drain run, pressure test and commissioning.
Soft water the same day. Customer walkthrough. 10-year IBG certificate by email.
Typically every 8 weeks. Direct Debit. Driver tops up and carries out a quick system check.
Hard water affects homes across the UK. Limescale can build up on showers, taps, kettles and other water-using appliances. See the difference soft water can make.
Less new limescale buildup. Cleaner fittings and fewer blocked nozzles caused by scale. A simple clean can remove existing scale. Soft water helps prevent new limescale buildup.
Less limescale in your kettle. Easier cleaning and less frequent descaling.
Less limescale staining means less scrubbing. Keep your glass clearer with a simple wipe-down.
We’re working to offer flexible payment options to help spread the cost of your Purer Aqua installation. Full finance terms and eligibility criteria will be published once our finance arrangements are confirmed.
Salt typically purchased separately — customer manages replenishment
Transparent pricing— published upfront, installation included, no hidden fees
No pressure. Quote provided in writing. Valid for 30 days.
Take it home. Decide in your own time. No obligation.
Founder-led business — personal service and direct accountability.
Managed salt delivery available — hassle-free ongoing support.
Comparisons are illustrative and based on publicly available information at the time of publication. Individual providers, prices, products and services vary.
One regional team rather than a national network. We keep our operating structure deliberately lean.
The person quoting your install earns the same whether you sign today or not at all.
You call us, you reach us. No call queues or being passed between departments.
Trusted local installers working to our installation standards, with regional teams added as we grow.
A focused team, direct decision-making and fewer layers between you and the people running the business.
Our lean local model helps us keep our prices competitive without compromising on installation or aftercare.
After living with Oxfordshire’s hard water for years and seeing how traditional water-softener sales often worked, we’d had enough. The product is good. The category is real. The way it was being sold wasn’t.
We started Purer Aqua to do this the way we’d want to be sold to ourselves. Transparent pricing on the website. A 45-minute home survey, not a sales pitch. A fixed quote you take home and think about. And managed salt delivery, so you never have to remember to lift another 25kg bag of salt into the car.
No pressure. No gimmicks. No moving prices. Just properly installed water softeners from local people who pick up the phone.
We started in Oxfordshire — and we’re building Purer Aqua to bring the same local-first service model to homes across the UK.
Get an instant estimate based on your postcode, household size, bathrooms and boiler age.
No made-up testimonials. No cherry-picked quotes. Just feedback from real Purer Aqua customers.
Hover any town for hardness readings. Much of Oxfordshire is in the hard-to-very-hard range, with many areas around or above 300 ppm.
Indicative hardness readings. Local water hardness can vary by postcode and water supply zone. Check your postcode for your property’s current reading.
No. Our softeners are non-electric and operate using your mains water pressure, so they don’t need a power socket. They’re designed to fit neatly under a standard kitchen sink.
Most installations are completed in one morning. Your installer will carry out the installation, connect the system, complete the necessary checks and commission the softener before leaving. We’ll also show you how everything works.
We take care of keeping your softener supplied with salt. Salt is delivered directly to your home on a managed schedule based on your household’s usage, so you don’t have to remember to buy or carry heavy bags yourself.
Your driver also tops up the system and carries out a quick check when they deliver.
Your installation comes with a 10-year protection arrangement. You’ll receive your certificate by email after installation, giving you documented protection for the covered installation and equipment.
Full terms, conditions and exclusions are provided with your guarantee documentation.
You may notice a difference, but softened water is still perfectly normal household water. Softening removes the calcium and magnesium minerals responsible for hardness and limescale.
If you prefer unsoftened drinking water, we can discuss the appropriate drinking-water arrangement during your survey.
It depends on your household and your local water hardness. A larger household using more water, or a home in a very hard-water area, will generally use more salt than a smaller household.
That’s why we use your household size and local water hardness when assessing your requirements. Our managed salt delivery means you don’t need to calculate it yourself.
Because a scale inhibitor isn’t the same as a water softener.
A scale inhibitor is designed to help reduce the formation or adhesion of limescale. A water softener actually removes the calcium and magnesium ions that cause water hardness through ion exchange.
If you want genuinely softened water — rather than simply treating the effects of hard water — a softener is the relevant solution.
We believe the important comparison is the complete installed cost and ongoing service — not just the headline price.
Purer Aqua publishes a £1,695 standard installed price, so customers know what they’re paying upfront. We also provide a written quotation, managed salt delivery and ongoing aftercare.
Take the quote home, compare what’s included, and decide in your own time.